Are younger people leaving Facebook?
July 8th, 2009Posted by: Theo Nicolakis
An article on CNet reports statistics from iStrategyLabs that from January to July 2009 the number of Facebook members over 55 grew 513.7% and that there were 16.5% fewer high school users and 21.7% fewer college users.
While the CNet article talks about the question, “are younger people leaving Facebook” I think the real key here is that Facebook is becoming more and more culturally entrenched and that momentum is picking up for the older Internet demographic. I recall stats last year that indicated a four-fold spike in users in their 30s and 40s joining Facebook. Moreover in the past year I have seen more and more desktop and photo applications with Facebook tie ins. Once you see Apple adopting a third party application directly into one of their products (like Flickr and YouTube) you can pretty much bet that those applications have gained critical mass.
So, for everyone out there who thought that Facebook was a fad or that they could ignore it, this stat is a serious wakeup call: Facebook is here to stay and it’s penetration is increasing.